Market entry · Expansion · Route to market · EU funding

Your bridge between Romania and Europe.

We help foreign companies enter Romania and Romanian companies expand into new European markets — from route-to-market and market activation to EU funding. And we execute alongside you, not just advise.

Senior partners onlyYou work directly with us
Clear scope, fair pricingNo vague open-ended bills
We executeNot just advice — delivery
Two-way bridgeInto Romania and out to Europe
Our mission

The trusted bridge between Romania and Europe.

For foreign companies entering Romania and Romanian companies growing abroad — senior judgment, hands-on execution.

What we do

Four ways we move your business forward

Whether you’re entering Romania, taking a Romanian business abroad, activating a new market or securing EU funding — we build the plan and deliver it with you.

Market entry & expansion

Both directions: foreign companies into Romania, and Romanian companies into new European markets. Not a report, but a working go-to-market.

  • Market assessment & entry strategy
  • Local partners, distributors and suppliers
  • Entity setup, pricing and first customers
  • Real estate & investment: site selection, sourcing, structuring

Route to market & market activation

Get your product in front of the right buyers and moving in a new market, fast.

  • Channel and distributor strategy
  • Pricing, trade terms and margins
  • Launch plan and market activation
  • Hands-on sales execution until you’re live

Management & growth

For local entrepreneurs. We sit alongside you to solve the day-to-day and free up your time.

  • Commercial & operational support
  • Pricing, margins, sales & growth
  • Structure & the hard calls as you scale
  • A senior sounding board that delivers

European funds: consultation & access

Access the non-refundable money you’re entitled to. We advise on the options and handle the application end to end.

  • Eligibility check and funding strategy
  • The right programme for your project
  • A winning application
  • Reporting through to disbursement
Why us

Operators, not advisors

Operators, not advisors

We’ve built and run businesses. When we recommend a move, it’s because we’ve done it and lived with the result.

Senior people only

You work directly with the founders — no juniors learning on your time.

We say no

We only take projects we believe can succeed — and we tell you straight when something won’t work.

Clear scope, transparent pricing

Fixed scope and honest timelines. You always know what you’re getting.

We execute, not just advise

We build the plan and roll up our sleeves alongside you until it’s done.

A two-way bridge

We know Romania from the inside and how to win abroad — we have opened markets in both directions.

How we work

Simple, fast, low-risk to start

01

An introductory conversation

Tell us the goal or the problem. We tell you honestly if and how we can help.

02

A scoped plan

A short, clear engagement that maps the opportunity and what it's worth — fixed scope and price.

03

We execute together

We deliver alongside your team until the result is real — market entered, funding won, growth unlocked.

Our work

We build and run businesses. Then we do the same for yours.

Every mandate below is real: expansions we have led, deals we have closed, ventures we operate and boards we advise — into Romania and out of it.

CompletedOperatingIn buildAdvisoryFeasibilityAcross Europe, the Middle East, Asia and beyond
01
FROMRomania
TOGlobal
Completed·Fashion · International expansion

Taking a Romanian fashion brand into international markets

We launched and ran the brand’s first international subsidiary: market entry, retail network, team and local partners.

Role Launch & managementFocus Entry, retail, exit
02
FROMRomania
TOMiddle East
Completed·Energy · M&A

Intermediating the sale of a Romanian solar project to foreign investors

A local developer needed capital beyond its own network. We brought in foreign investors through our own connections and managed the transaction from the first introduction to signing.

Role Intermediary & deal managerFocus Investors, negotiation, closing
03
FROMUK · France · Switzerland
TORomania · Poland · Hungary
Operating·Healthcare · Cross-border services

A medical travel agency connecting patients in Western Europe to clinics in Eastern Europe

An outsourced marketing agency ran the business, and growth had stalled. We brought it in-house and now run the commercial engine: market analysis, site rebuild, patient acquisition and clinic partnerships.

Role Owner-operatorFocus Acquisition, funnel, partners
04
FROMRomania
TOGlobal
Completed·Technology · AI for HR

A commercial roadmap for an AI company in human resources

We built the commercial roadmap for an AI start-up in HR: priority customer segments, positioning, pricing and the go-to-market plan to turn the product into revenue.

Role Commercial strategyFocus Segments, pricing, GTM
05
FROMFrance
TORomania
In build·Consumer · Premium accessories

Building a premium eyewear brand for Central & Eastern Europe

A high-margin category with little local brand competition. We are setting up the brand, production with a Chinese manufacturer, and route-to-market.

Role Co-founderFocus Sourcing, unit economics, launch
06
FROMAustria
TORomania
Market entry·Consumer · Direct-to-consumer

Bringing a European consumer brand to Romania

A growing brand that wants a new market without the fixed cost of a local subsidiary. We are structuring the partnership model, building the local operating team and planning the launch.

Role Market-entry partnerFocus Deal structure, GTM, team
07
FROMRomania
TOGlobal
Advisory·Consumer · Wellness

New product lines for a wellness brand

Leadership had more ideas than capacity to test them. We are turning early-stage product concepts into business cases, each with its market, economics and a clear go / no-go.

Role Commercial strategyFocus Business cases, go / no-go
08
FROMRomania
TOChina
Feasibility·Agri-food · Export

Opening an export route for Romanian poultry products to China

There is strong Asian demand for a cut with little value in Europe. We are mapping the certification path, lining up producer partners in north-east Romania and testing buyer economics.

Role Deal originatorFocus Certification, partners, pricing

Client and partner names are withheld by default. Full references on request, with consent.

The partners

Two founders. Two guides.

A complementary team — commercial firepower and entrepreneurial execution — backed by a network of senior specialists, for everything from market entry and expansion to the daily grind of scaling.

Commercial & FMCG

Managing Partner

A commercial leader in FMCG and consumer goods: commercial director and category general manager who has owned P&Ls and driven revenue growth across Switzerland, the UK and wider Europe at a global consumer-goods leader. MBA from a leading London business school. Leads commercial strategy, market entry and real-estate investment.

Growth & Expansion

Partner

A revenue-growth and market-expansion leader who has taken Romanian businesses into new markets and scales owner-led, cross-border companies. Leads execution, operations and the day-to-day partnership with founder-led clients.

See more consultants +

Senior specialists we bring into projects when the work needs them — each a senior practitioner in their field.

Valuation & financial modelling

Associate director, valuations

Valuation, business modelling and project management, with a Big Four background.

Investment & governance

Executive board member

Board seats across several European companies, guiding strategy and growth.

Technology & transformation

CEO, technology company

Progressive leadership in client experience, partnerships and operational excellence.

Risk & insurance

Global risk director

Leads risk and insurance for a billion-dollar global technology company.

Consumer health & pharma

General manager, CEE

Runs large P&Ls and teams in consumer health for a global life-sciences group.

Consumer brands

General manager, FMCG

Leads markets across Europe, the Middle East, Africa and Asia for a global brand.

Entering Romania, expanding into Europe, or stuck on a decision?

Let’s talk. Tell us where you want to go, and we’ll tell you honestly if and how we can help.

Book a call

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