We help foreign companies enter Romania and Romanian companies expand into new European markets — from route-to-market and market activation to EU funding. And we execute alongside you, not just advise.
For foreign companies entering Romania and Romanian companies growing abroad — senior judgment, hands-on execution.
What we do
Four ways we move your business forward
Whether you’re entering Romania, taking a Romanian business abroad, activating a new market or securing EU funding — we build the plan and deliver it with you.
I
Market entry & expansion
Both directions: foreign companies into Romania, and Romanian companies into new European markets. Not a report, but a working go-to-market.
Market assessment & entry strategy
Local partners, distributors and suppliers
Entity setup, pricing and first customers
Real estate & investment: site selection, sourcing, structuring
II
Route to market & market activation
Get your product in front of the right buyers and moving in a new market, fast.
Channel and distributor strategy
Pricing, trade terms and margins
Launch plan and market activation
Hands-on sales execution until you’re live
III
Management & growth
For local entrepreneurs. We sit alongside you to solve the day-to-day and free up your time.
Commercial & operational support
Pricing, margins, sales & growth
Structure & the hard calls as you scale
A senior sounding board that delivers
IV
European funds: consultation & access
Access the non-refundable money you’re entitled to. We advise on the options and handle the application end to end.
Eligibility check and funding strategy
The right programme for your project
A winning application
Reporting through to disbursement
Our work
We build and run businesses. Then we do the same for yours.
Every mandate below is real — expansions we have led, deals we have closed, ventures we operate and boards we advise — into Romania and out of it.
01Completed
RomaniaGlobal
Fashion · International expansion
Taking a Romanian fashion brand into international markets
We launched and ran the brand’s first international subsidiary: market entry, retail network, team and local partners.
RoleLaunch & management
02Completed
RomaniaMiddle East
Energy · M&A
Intermediating the sale of a Romanian solar project to foreign investors
We brought in foreign investors through our own connections and managed the transaction from the first introduction to signing.
RoleIntermediary & deal manager
03Operating
Western EuropeEastern Europe
Healthcare · Cross-border services
A medical travel agency connecting patients to clinics
Growth had stalled under an outsourced agency. We took over and now run the commercial engine for the client.
RoleOutsourced commercial team
04Completed
RomaniaGlobal
Technology · AI for HR
A commercial roadmap for an AI company in human resources
Priority customer segments, positioning, pricing and the go-to-market plan to turn the product into revenue.
RoleCommercial strategy
05In build
FranceRomania
Consumer · Premium accessories
Building a premium eyewear brand for Central & Eastern Europe
Setting up the brand, production with a Chinese manufacturer, and route-to-market.
RoleLaunch partner
06Market entry
AustriaRomania
Consumer · Direct-to-consumer
Bringing a European consumer brand to Romania
Structuring the partnership model, building the local operating team and planning the launch.
RoleMarket-entry partner
07Advisory
RomaniaGlobal
Consumer · Wellness
New product lines for a wellness brand
Turning early-stage concepts into business cases, each with its market, economics and a clear go / no-go.
RoleCommercial strategy
08Feasibility
RomaniaChina
Agri-food · Export
Opening an export route for Romanian poultry products to China
Mapping the certification path, lining up producer partners in north-east Romania and testing buyer economics.
RoleDeal originator
Client and partner names are withheld by default. Full references on request, with consent.
Why us
Operators, not advisors
I
Operators, not advisors
We’ve built and run businesses. When we recommend a move, it’s because we’ve done it and lived with the result.
II
Senior people only
You work directly with the founders — no juniors learning on your time.
III
We say no
We only take projects we believe can succeed — and we tell you straight when something won’t work.
IV
Clear scope, transparent pricing
Fixed scope and honest timelines. You always know what you’re getting.
V
We execute, not just advise
We build the plan and roll up our sleeves alongside you until it’s done.
VI
A two-way bridge
We know Romania from the inside and how to win abroad — we have opened markets in both directions.
The partners
Two founders. Two guides.
A complementary team — commercial firepower and entrepreneurial execution — backed by a network of senior specialists.
Commercial & FMCG
Managing Partner
A commercial leader in FMCG and consumer goods: commercial director and category general manager who has owned P&Ls and driven revenue growth across Switzerland, the UK and wider Europe at a global consumer-goods leader. MBA from a leading London business school.
Growth & Expansion
Partner
A revenue-growth and market-expansion leader who has taken Romanian businesses into new markets and scales owner-led, cross-border companies. Leads execution, operations and the day-to-day partnership with founder-led clients.
See more consultants —
Valuation & financial modelling
Associate director, valuations
Valuation, business modelling and project management, with a Big Four background.
Investment & governance
Executive board member
Board seats across several European companies, guiding strategy and growth.
Technology & transformation
CEO, technology company
Progressive leadership in client experience, partnerships and operational excellence.
Risk & insurance
Global risk director
Leads risk and insurance for a billion-dollar global technology company.
Consumer health & pharma
General manager, CEE
Runs large P&Ls and teams in consumer health for a global life-sciences group.
Consumer brands
General manager, FMCG
Leads markets across Europe, the Middle East, Africa and Asia for a global brand.
Entering Romania, expanding into Europe, or stuck on a decision?
Tell us where you want to go, and we’ll tell you honestly if and how we can help.
Tomis Partners operates this website. If you email or call us, we use your details only to reply to you and to discuss a possible engagement. We do not sell or share them.
With your consent, we use Google Analytics to understand how visitors find and use this site: pages viewed, traffic source, device type and approximate location. Google Analytics sets cookies and is provided by Google Ireland Ltd. Without your consent, no analytics cookies are set.
You can ask us to access, correct or delete your data at any time by writing to office@tomispartners.com.
We use Google Analytics cookies to see how visitors use this site. Nothing is tracked unless you accept.Privacy notice