Commercial advisory · Romania ⇄ Europe

Your bridge between Romania and Europe.

We help foreign companies enter Romania and Romanian companies expand into new European markets — from route-to-market and market activation to EU funding. And we execute alongside you, not just advise.

Tomis Partners
Senior partners onlyYou work directly with us
Clear scope, fair pricingNo vague open-ended bills
We executeNot just advice — delivery
Two-way bridgeInto Romania and out to Europe
Our mission

“The trusted bridge between Romania and Europe.”

For foreign companies entering Romania and Romanian companies growing abroad — senior judgment, hands-on execution.

What we do

Four ways we move your business forward

Whether you’re entering Romania, taking a Romanian business abroad, activating a new market or securing EU funding — we build the plan and deliver it with you.

I

Market entry & expansion

Both directions: foreign companies into Romania, and Romanian companies into new European markets. Not a report, but a working go-to-market.

  • Market assessment & entry strategy
  • Local partners, distributors and suppliers
  • Entity setup, pricing and first customers
  • Real estate & investment: site selection, sourcing, structuring
II

Route to market & market activation

Get your product in front of the right buyers and moving in a new market, fast.

  • Channel and distributor strategy
  • Pricing, trade terms and margins
  • Launch plan and market activation
  • Hands-on sales execution until you’re live
III

Management & growth

For local entrepreneurs. We sit alongside you to solve the day-to-day and free up your time.

  • Commercial & operational support
  • Pricing, margins, sales & growth
  • Structure & the hard calls as you scale
  • A senior sounding board that delivers
IV

European funds: consultation & access

Access the non-refundable money you’re entitled to. We advise on the options and handle the application end to end.

  • Eligibility check and funding strategy
  • The right programme for your project
  • A winning application
  • Reporting through to disbursement
Our work

We build and run businesses. Then we do the same for yours.

Every mandate below is real — expansions we have led, deals we have closed, ventures we operate and boards we advise — into Romania and out of it.

01Completed
RomaniaGlobal
Fashion · International expansion

Taking a Romanian fashion brand into international markets

We launched and ran the brand’s first international subsidiary: market entry, retail network, team and local partners.

RoleLaunch & management
02Completed
RomaniaMiddle East
Energy · M&A

Intermediating the sale of a Romanian solar project to foreign investors

We brought in foreign investors through our own connections and managed the transaction from the first introduction to signing.

RoleIntermediary & deal manager
03Operating
Western EuropeEastern Europe
Healthcare · Cross-border services

A medical travel agency connecting patients to clinics

Growth had stalled under an outsourced agency. We took over and now run the commercial engine for the client.

RoleOutsourced commercial team
04Completed
RomaniaGlobal
Technology · AI for HR

A commercial roadmap for an AI company in human resources

Priority customer segments, positioning, pricing and the go-to-market plan to turn the product into revenue.

RoleCommercial strategy
05In build
FranceRomania
Consumer · Premium accessories

Building a premium eyewear brand for Central & Eastern Europe

Setting up the brand, production with a Chinese manufacturer, and route-to-market.

RoleLaunch partner
06Market entry
AustriaRomania
Consumer · Direct-to-consumer

Bringing a European consumer brand to Romania

Structuring the partnership model, building the local operating team and planning the launch.

RoleMarket-entry partner
07Advisory
RomaniaGlobal
Consumer · Wellness

New product lines for a wellness brand

Turning early-stage concepts into business cases, each with its market, economics and a clear go / no-go.

RoleCommercial strategy
08Feasibility
RomaniaChina
Agri-food · Export

Opening an export route for Romanian poultry products to China

Mapping the certification path, lining up producer partners in north-east Romania and testing buyer economics.

RoleDeal originator

Client and partner names are withheld by default. Full references on request, with consent.

Why us

Operators, not advisors

I

Operators, not advisors

We’ve built and run businesses. When we recommend a move, it’s because we’ve done it and lived with the result.

II

Senior people only

You work directly with the founders — no juniors learning on your time.

III

We say no

We only take projects we believe can succeed — and we tell you straight when something won’t work.

IV

Clear scope, transparent pricing

Fixed scope and honest timelines. You always know what you’re getting.

V

We execute, not just advise

We build the plan and roll up our sleeves alongside you until it’s done.

VI

A two-way bridge

We know Romania from the inside and how to win abroad — we have opened markets in both directions.

The partners

Two founders. Two guides.

A complementary team — commercial firepower and entrepreneurial execution — backed by a network of senior specialists.

Commercial & FMCG

Managing Partner

A commercial leader in FMCG and consumer goods: commercial director and category general manager who has owned P&Ls and driven revenue growth across Switzerland, the UK and wider Europe at a global consumer-goods leader. MBA from a leading London business school.

Growth & Expansion

Partner

A revenue-growth and market-expansion leader who has taken Romanian businesses into new markets and scales owner-led, cross-border companies. Leads execution, operations and the day-to-day partnership with founder-led clients.

See more consultants —
Valuation & financial modelling

Associate director, valuations

Valuation, business modelling and project management, with a Big Four background.

Investment & governance

Executive board member

Board seats across several European companies, guiding strategy and growth.

Technology & transformation

CEO, technology company

Progressive leadership in client experience, partnerships and operational excellence.

Risk & insurance

Global risk director

Leads risk and insurance for a billion-dollar global technology company.

Consumer health & pharma

General manager, CEE

Runs large P&Ls and teams in consumer health for a global life-sciences group.

Consumer brands

General manager, FMCG

Leads markets across Europe, the Middle East, Africa and Asia for a global brand.

Tomis Partners

Entering Romania, expanding into Europe, or stuck on a decision?

Tell us where you want to go, and we’ll tell you honestly if and how we can help.

Book a calloffice@tomispartners.com

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